Success on the Internet can be a mix of the right design techniques and the right marketing strategy. Conversion rates, retention rates and a good customer relationship management strategy are what make a website a success.

Success can be measured by longer term customer retention and values like total website and marketing costs, total number of homepage hits, total number of unique orders placed, total number of hits on other pages and total cash value of website orders.

What does a home page need to have? People are not interested in you, your business or your stature, they are only interested in one question: "What's in it for me?" Make it your goal to answer this question quickly.

Market research that tells you what specific terms and services people are looking for and what and how the search engines operate will help in getting listed prominently on the key search engines,.

We can work on building confidence that prove our expertise in delivering a profitable benefit for a business. We research the five keywords that are applicable to a website for traffic production and then come up with a detail plan to promote your website to search engines.
 

Website Evaluation Criteria

• Overall look and feel with regard to your target audience

• Content- Is it organized, current, reliable well presented and generally communicated effectively?

• Interest- Is it engaging and causes me to want to return? Is it useful?

• Navigation- Is it fast and easy to find things without getting lost?

• Design appeal and function
• Speed in relation to the purpose

• Creditability and trust. Is it accurate? Does it appear be a solid entity?

• Interactivity and Collaboration-Can the visitor communicate with you or each other?

• Fulfill purpose-Does it seem to accomplish its intended purpose?

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